FINCH swimwear launched in 2014 with the global eco-conscious traveler in mind. Founders Itee Soni and Heather Kaye have a combined 25 years of apparel design and manufacturing experience, and founded FINCH with print design and sustainability at the core of their DNA.

The FINCH design and operations team are based in Shanghai, China.

Transforming the swimwear industry by using exclusively Repreve® recycled PET fabric has marked the first stop on FINCH’s trajectory to become the premiere global resource for sustainably produced lifestyle products.

Itee Soni arrived in Shanghai in 2007 from New Delhi, where she designed for UK high-street brands Paul Smith, Ted Baker, Karen Millen and Whistles. An honors graduate of India’s premier design university, NIFT (National Institute of Fashion Technology), Itee specializes in womenswear apparel design, textile and graphic design. Itee creates FINCH’s original signature prints.

Heather Kaye relocated to Shanghai with Liz Claiborne (now Kate Spade) in 2006. With an extensive background in textile sourcing and production, garment manufacturing and quality control, Heather’s 11-plus years in China have complemented her earlier womenswear design experience.  Heather is an honors graduate of Harvard University (AB '96) and Parsons School of Design (AAS '99).

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